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The Story of Murray State Basketball
The story of the Murray State University basketball team’s march to a 2012 championship season is still being written: right now, the Racers are ranked #12 in the NCAA. But theres no doubt that the...
View ArticleISO … Campaigns That Utilize Social Channels + Other Channels & Got Results
Did you create, or do you know of, a campaign, large or small, that used social media and other channels (online and/or offline) and got results? Would you please let me know? Here’s why I ask: I’m...
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Indiana University at #confab12: Creating Emotionally Relevant Content for...
Two from Indiana University gave the first of only two higher ed presentations at Confab. Erika Knudson, director of marketing strategy, and Rebecca Salerno, creative director, led a session about how...
View ArticleCASE Announces 2012 Circle of Excellence Award Winners
Each year, I–like many others–look forward to seeing who wins awards in the CASE Circle of Excellence program. And CASE just announced the 2012 winners. These awards are important not only because they...
View ArticleTopline Report on 2012 Social Media & Advancement Research
I’m delighted to share the just-released topline findings from the third annual Survey of Social Media in Advancement, conducted by mStoner in partnership with the Council for Advancement and Support...
View ArticleSocial Media and Advancement: A Report on Data from 2010-2012
If you want an indication of how much has changed in the way institutions use social media in advancement, consider that fully 50 percent of campaigns use social media in campaigns of one sort or...
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Social Works Contents
I wanted to share a progress report on our book, Social Works. [If you haven't read the initial post, here it is.] First, though, we need your help! Kevin Rieg, one of our designers, developed three...
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Free Webinar: Lifetime Relationships and Engagement in Higher Education
Join Fran Zablocki, mStoner strategist, and Rob Zinkan, Vice Chancellor for External Affairs at Indiana University East, for a discussion of lifetime engagement management and lifecycle relationship...
View ArticleSome Intelligence for those Summer Projects
Commencement activities are finished and campus has quieted down. What does that mean? Summer projects, of course! The time is ripe for something new that will help you accomplish the many items on...
View ArticleBig #HigherEdLive News Captured in Storify
What a night it was for Higher Ed Live! New shows, hosts, and sponsors officially joined the Higher Ed Live family on June 20. We’ve captured the big night in this Storify: [View the story "Two New...
View ArticleStart the School Year Off With Free Professional Development
Well, it’s almost here. Another school year is knocking on our door, with all the projects and responsibilities that come with it. Just as we need a good cup of coffee to start the day off right, it’s...
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Just Released: White Paper on Social Media, Advancement & Fundraising in...
A new white paper on social media use in institutional advancement shows that a growing number of schools, colleges, and universities around the world are using Facebook, Twitter, and other social...
View ArticleHappy 250th Birthday, Brown!
Last week Brown University launched Imagine Brown 250+ to commemorate the University’s semiquincentenary. Over the course of the next year, the site will gather images, stories, milestones, videos, and...
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Free Webinar: Social Campaigns in #HigherEd
Session Description: Nearly every college and university in America and internationally uses social media in student recruitment, alumni relations, institutional marketing, fundraising, or all of...
View ArticleDigital Magazines in Higher Ed: We expect a lot, maybe too much.
I was a judge for the digital magazine category of the 2014 CASE Circle of Excellence Awards. As always, the CASE judging activities were fascinating, inspiring, and a wonderful professional...
View ArticleResources for Fearless Leadership in Higher Ed
Yesterday, I moderated a panel at the CASE (Council for Support and Advancement of Education) Summit on the topic of “Fearless Leadership in Higher Ed.” Here’s the description of the panel from the...
View ArticleCrowdfunding & Giving Days: Keys to Fundraising in Our Social Age?
In the competition for the time, attention, and dollars of potential volunteers and donors, colleges and universities are pitted against civic and arts organizations, nonprofits of all kinds, and many...
View ArticleSix Must-Dos for Your Website in 2016
In 2016 your website must be beautiful. That’s a given. High-quality photography, crisp web type, dynamic layouts and slick micro-interactions are at the baseline of visual design for the web. It must...
View Article@mStonerinc in 2015, Part 1: Research Insights and Publishing
Just where did 2015 go? For mStoner, 2015 was dynamic. 2015 was the year that brought a lot of changes, some really exciting new clients and diverse projects, plus some new team members. We...
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Free Webinar: Storytelling to Nurture Loyalty and Increase Support
Register now for this free webinar. Session Description What stories raise pride among along and inspire donors to give? Using an active support experience map as our guide, we’ll review three...
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